Sustainable Fashion is Expensive but Maybe That's A Good Thing
A common get out jail free card when it comes to sustainability is ‘it’s too expensive!’- one I often use myself whilst giving all the money I do have to fast fashion retailers. And it’s true, it can be expensive to support sustainable fashion. But maybe that’s not such a bad thing.
Buying a dress from a sustainable fashion brand such as Reformation rather than from a fast fashion brand such as Zara is going to cost two, three or maybe even four or five times the amount. This is because the processes involved in making sustainable clothing, from using recycled fabrics, to reducing the amount of water used in the production process, to paying workers proper wages, costs money.
Thinking about how much Reformation, to continue with this example, pays their factory workers, (approximately £5.70 per hour) in comparison to a fast fashion retailer shows, in itself, why Reformation clothing is far more expensive than its fast fashion equivalents. Reformation factory workers earn approximately £5.70 per hour whilst factory workers in Bangladesh creating clothes for fast fashion brands earn approximately £25 a month for working 14 hour days, which means, if they work 5 days a week, they earn approximately 8p per hour. Reformation factory workers wages are 71x higher than factory workers working for many fast fashion brands in deprived countries. Considering this, paying 3 or 4x the amount for a Reformation piece compared to a high-street piece doesn’t seem all that steep, and that isn’t even taking into account the cost of the environmentally friendly processes that goes into sustainable brands clothing.
The fact is, sustainable clothing is expensive to make. But it’s only expensive compared to high-street clothes that are made at the cheapest price possible so they can be sold for the cheapest price that will make the most profit. But these cheaply made clothes are destroying the planet, both their production and their lifespan after that.
I mean, this isn’t exactly breaking news. We all know fast fashion is a terribly polluting industry but, despite this, we still can’t, myself included, stop buying into the brands who are at the forefront of this pollution. And I think the reason we do this is because we have the get-out-of free card that ‘sustainability is expensive.’ But it’s only expensive in comparison to what we know to be the price of clothing.
For the sustainable fashion movement to truly take off, I believe we must re-define what the price of clothing is. Rather than considering £15, for example, as the average price for a t-shirt, we need to think of that as the average price of a t-shirt, that has not been made sustainably or ethically. The average price of a t-shirt, and every other single piece of clothing, is, in fact, higher than what we believe it to be, when they are made correctly, and rather than considering sustainable clothes as particularly expensive, we need to consider high-street clothing as worryingly cheap. Sustainability should be the standard not a selling point of a brand and changing our perspective is the only way that that’s going to happen.
Something that annoys me about myself is that I unthinkingly will buy 4 pieces of clothing that cost £20 each over the course of a month or a couple of weeks, but I will rarely buy something that costs £80. I’d like to think that I value quality over quantity in my wardrobe but somehow, it always seems that 4 ‘affordable’ pieces, probably not of the best quality, that I like, are a better investment than one more expensive piece, of much better quality, that I love.
This mindset is so damaging because not only am I supporting unsustainable fashion brands rather than the sustainable ones that truly deserve my money, but I am contributing to the supply and demand chain of fast fashion, buying lots of clothes because they’re cheap, thus suggesting to the retailers that they should keep making lots of cheap product.
On top of this, it is often hard to tell how much you truly like something when it’s cheap. I know that I think about whether I actually want something more when I’m spending more money on it, whereas with cheaper items I am often blinded by their price tag, buying them because I like them at the time and they’re a bargain, only to go off them a couple of weeks after because I haven’t truly thought about where they would fit into my wardrobe. This means they eventually end up in landfill, even if they go through the donation process first.
As a student who lives on very limited funds, I think it makes sense that I have always opted for cheaper options in the past because I am always thinking about how I can save money. Clothes make me very happy and are an important part of where I get my confidence from, so of course I want to have as many pieces in my wardrobe that make me feel that way as I possibly can afford. But the truth is, I’d probably like my wardrobe better if it was full of slightly more expensive clothes that I had really thought about and truly love, plus the ones that come with a guilt-free conscience, even if that means I had less clothes. I don’t think I’ll ever be a minimalist and capsule wardrobes scare me but I think there’s a lot to be learnt from both of these ideas, specifically that quality should always be prioritised over quantity.
The Everlane jumpsuit I’m wearing in these photos is an example of a piece I was willing to spend a little more on, because of the brands sustainable and ethical credibilities, but also because I adored the fit and the quality. And I have probably got more wear out of it than any other piece in my wardrobe over the summer, because its price-tag meant I had to be sure I loved it and I think it’s a really timeless piece that will stand the test of time.
Sustainable fashion is expensive but maybe instead of dismissing it for this very reason, we should embrace the new perspective it can allow our wardrobes. We should love every single piece of clothing we own, and paying a little more for something will usually ensure we do, especially if your budget is as small as mine. Looking at the price tag of sustainable fashion this way might stop you, as it has with me, from being so quick to dismiss it, and consider how this type of clothing is not only beneficial for the planet and the people making your clothes but for your wardrobe too.
I’m not advocating a complete boycott of the high-street and I’m very aware that for some people on low incomes, especially those with children, genuinely cannot afford to support sustainable fashion. But if you’re spending £80 or more on your clothing each month, consider whether you really want that money to go towards lots of new high-street items, or a couple of sustainably made, incredible quality pieces, whose cost-per-wear will probably end up being smaller than the more ‘affordable’ high street pieces anyway. But most importantly, I think we should all be trying to change our perspectives on how much clothing truly costs and stop using fast-fashion pieces as a measure of this.
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A Percentage Breakdown Of My Winter Wardrobe by Brand
Links in the post marked with a * are affiliate links.
Hair Ribbon- Urban Outfitters
I’ve been spending lots of time over the past couple of months thinking about the pieces in my wardrobe. It’s definitely been inspired by learning more about capsule wardrobes and although I don’t think a wardrobe that is limited to 37 pieces (or whatever the amount is) is for me, I’m trying to ensure my wardrobe is filled with pieces that spark joy, as Marie Kondo would say, and make me excited to get dressed in the morning!
After thinking so much about my wardrobe over the past couple of months, I thought it would be interesting to divide it up into brands and calculate the percentage of space different brands take up in my wardrobe. This is probably the most maths-y thing I’ve done since my GCSEs, so excuse me if there are some errors. But I thought this might be something interesting to see for other people too, as it not only allows you have a nose around my wardrobe but it means I can share my favourite brands (they’re nothing out of the ordinary) with you all!
So, before I started this deep dive into my wardrobe, I made some estimations based on what I thought my wardrobe would look like in percentages. Oh and I didn’t include shoes (as most of my shoes are by specific shoe brands), only pieces of clothing, bags and scarves. I’ve also excluded loungewear and sportswear as, again, they’re mostly by specific loungewear/sportswear brands. Here are my estimations anyway…
20% Topshop
15% ASOS
15% Second Hand
15% Zara
10% & Other Stories
10% New Look
15% Other
So I wasn’t totally off with my guessed but I definitely wasn’t 100% accurate. To do the actual ‘calculations’, I put all of the items by one brand onto a rail, counted them and photographed them (I’ve linked to any of the items that are still available). Here are my actual results, starting with the top 5 most featured brands in my wardrobe…
(DISCLAIMER: some of my clothes are at Uni but I couldn’t really justify bringing them all home for one blog post. But I’d say the clothes in this wardrobe are the ones that make up my winter wardrobe, because I haven’t missed anything that’s been at Uni for the last two months.)
Rust t-shirt* (gifted), Light Wash Kick Flare Jeans*, Black Straight Leg Jeans*, Black Kick Flare Jeans*, Navy Coat* (I used my gifted Topshop voucher to pay for some of this coat, the rest I paid for with my own money)
1.Topshop - 17%
Unsurprisingly, Topshop is the number one most featured brand in my wardrobe and Topshop pieces make up 17% of all of my clothes. I wasn’t surprised about this one, only that the percentage wasn’t higher! Topshop has always been my go-to high street brand since I started buying clothes for myself and I feel as though I can always rely on them for trendy pieces that will, mostly, stand the test of time. Plus, I’ve been partnered up with them for the past couple of months so a few of the pieces I own by them are gifted, boosting the percentage a little.
As you might be able to tell, I love Topshop denim. Four out of my six pairs of winter jeans are from Topshop (the other two are second hand). Not only is their jeans sizing accurate but they have a wide array of styles, all of which have a little bit of stretch to them, which I like as comfort is always my number one priority. I also love Topshop outerwear and I have two faux leather pieces, a blazer and a proper winter coat from Topshop, all of which I get a lot of wear out of!
I was surprised that only one of my knitwear pieces was from Topshop, although I do absolutely love this cream knit, so maybe I have been neglecting Topshop’s knitwear? Let me know what you think of their knitwear if you’ve tried it!
2/3. In joint second/third place is Zara! Again, I was kind of expecting this one. I don’t feel as though I can rely on Zara as much as I can with Topshop. But when I do have a good root around one of their chaotic stores, I always find a gem.
Clearly I’m a big fan of their neutral colour palettes, which I wasn’t really aware of until putting all of my Zara pieces onto a rail. But I also really love their t-shirts, which is something I definitely knew beforehand. Zara t-shirts are usually always 100% cotton so they last for ages and fit so well. Plus they’re so well-priced, it’s kind of ridiculous! I also love Zara scarves as they stock them in great, on-trend prints, plus, they’re usually so big that they can double up as blankets.
2/3. Sharing second and third place with Zara is my selection of second hand clothes. Some of these are vintage pieces, some of them I’ve found in charity shops and others I’ve picked up on Depop. There isn’t as much of a theme with the second-hand pieces, for obvious reasons. Although I do love vintage jeans and the two pairs featured here are some of my favourites ever.
This rail is perhaps the one I look at most fondly, as all of these pieces have memories attached to them. That’s one of the best things about second-hand shopping. I’d really like to make the second hand section of my wardrobe a bigger one, not only to make my wardrobe a little bit more sustainable, but because of how much I love all these pieces and the way they make me feel!
4. I’m kind of surprised ASOS wasn’t higher up on this list! I really get my use out of their premium yearly Next Day Delivery and I’d say most of my purchases are made from ASOS. But I realised I buy a lot of branded clothing items from ASOS (many of which make up my ‘other’ category) so my clothing items by ASOS’ own brand aren’t so extensive.
These two bags are my absolute favourite bags and if ASOS does bring them out in another colour, I will 100% be picking them up! They’re a great size and just look super chic in my opinion. I also really like ASOS knitwear for affordable options as, although their shapes and styles aren’t always the most interesting, they create really good basics that are super comfortable.
5. And finally, in fifth place, we have & Other Stories. If I had the money, my entire wardrobe would be made up of Stories pieces. But, alas I do not! So 7% of my wardrobe will have to do for now. I’m kind of surprised that it’s such a low percentage but I think it’s just because I get so much wear out of these pieces that I feel like I have more Stories pieces in my wardrobe than I actually do.
& Other Stories’ knitwear is actually fairly affordable, compared to some of their other items, and it’s such good quality and fits brilliantly. I’d really like to invest in some of their outerwear as it’s just so beautiful and of a really high quality but, sadly, I don’t have the funds for that at the moment. Maybe next year! Or when I’m no longer a student…
So those are the top 5 brands that make up most of my wardrobe but I thought I would just quickly go through some other brands that are part of my wardrobe, but feature less heavily…
6% Urban Outfitters
5% Pull & Bear
4% H&M
3% New Look (again, I must just be getting a lot of wear out of my New Look pieces as I thought this would be higher)
3% Warehouse (I was surprised about this one as I don’t think I’ve ever stepped into a Warehouse store- I think most of it has been ordered from ASOS)
2% Mango
2% COS
20% ‘Other’ (mostly brands that I only have one or two pieces from such as Uniqlo, Primark, random brands that I’ve discovered on ASOS, Nobody’s Child, Miss Selfridge)
So there we have it! My winter wardrobe in percentages, by brands. I hope you’ve enjoyed this post, not least because it took me about 2 hours to go through my wardrobe like this! But, in all seriousness, I really enjoyed making this post and going through my wardrobe in this way, so let me know if you’d like to see some similar posts!
I’m thinking I could divide up all of my seasonal wardrobes in this way (although the UK doesn’t really have autumn or spring so maybe I can just do it with winter and summer) and maybe even divide my wardrobe into percentages based on the different pieces I own (e.g. t-shirts, blazers, knitwear etc.) Please do let me know if this is something you’d like to see!
Like I said, I’m never going to have a capsule wardrobe but being aware of what’s in your wardrobe is a great way of ensuring you make more responsible choices when it comes to buying new clothes. How aware are you of your wardrobe? Do you think you could accurately guess the space that different brands take up in your wardrobe? Let me know in the comments or on social media!
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My Top 3s of 2018 | Books, Podcasts, Bloggers, Fashion, Beauty & More!
2018 has been a weird one. I’m honestly not sure whether I enjoyed it or not. But what I do know is that I have enjoyed so many things. Reading things, listening to things, wearing things, watching things, seeing things. I’ve consumed so much stuff that I have truly enjoyed and so I thought I would share it in one big post. I’m going to try and restrict myself to a sentence or two on each thing to avoid this being the longest post on my blog, but I love every single thing I’m recommending it so excuse me if I do ramble a little.
I hope you enjoy this blog post and I hope you go and consume all of the things I’m recommending during 2019 because they are SO worth your time.
Books
Stay With Me by Ayọ̀bámi Adébáyọ̀ (This book is equal-parts gripping and moving. I recommend it to everyone I know. In fact, on Friday I recommended it to 3 people in one day and bought it as a gift. Please read this book!)
Normal People by Sally Rooney (Another extremely gripping and moving novel. It’s beautifully written and easy to read- what more can you ask for?)
Everything I Know About Love by Dolly Alderton (I actually listened to this book on audible but it still counts doesn’t it? I love Dolly and everything she creates and this book is no exception.)
Blogs
Shot From The Street (So much creative content. I especially love Lizzy’s use of 35mm film photography.)
The Anna Edit (Anna uploads blog posts so frequently and all of her content is useful and interesting. I honestly don’t know how she keeps coming up with ideas.)
Ropes of Holland (I don’t read Lindsey’s blog as much as the other two I’ve mentioned, but Lindsey has created some amazing content this year, including her post on heartbreak.)
Instagram Accounts
@lucywilliams02 (Lucy’s Instagram will probably always be my favourite. Her wardrobe is to die for, as is her travelling schedule and she documents these things in a really authentic but beautiful way.)
@livpurvis (Liv’s feed is also beautiful, providing me with lots of fashion and travel inspo. But I also love her stories! She’s always chatting away on them and, just like her podcast, they make me feel like I’m talking to a friend.)
@alicecatherine (Alice uploads so much high quality, beautiful style inspiration. I love everything she uploads and I would kill for her vintage collection.)
Podcasts
The High Low (As I have mentioned, I love Dolly Alderton and I probably love and admire Pandora Sykes even more- my boyfriend often pulls me up on how much I mention her. This podcast is reliably insightful and interesting and it keeps me informed as much as it makes me laugh.)
The Fringe Of It (Listening to this podcast comprising Charlotte, of Betty Magazine, and Liv Purvis, of what Olivia Did, feels like a catch up with your best friends. It’s so easy to listen to and always brightens my day, plus the subject matter is usually really interesting.)
Nobody Panic (I would actually go as far to say that Stevie and Tessa, the hosts of this podcasts, have got me through some difficult times. This podcast never fails to make me laugh out loud and reassure me that I’m not failing at life as badly as I sometimes think I am!)
Youtubers
Sunbeamsjess (Jess is forever my favourite YouTuber because the content she creates is based around fashion and books, which are my two favourite things. I can always count on her vlogs, especially her Uni based ones, to cheer me up and she generally just always makes amazing content.)
Samantha Maria (Sammi is another Youtuber whose videos I always watch. I love her vlogs as much as her styling videos and she’s another one who I’ve followed for years so will always feel a little bit of a connection to.)
Emma Hill (I’ve discovered Emma’s YouTube channel, unlike the others, this year and since then, have watched pretty much all of her videos. Her content is so consistent- uploading 3 times a week- and her fashion and styling videos are always genuinely informative.)
Fashion/Styling Pieces
Charles & Keith Ankle Boots (This pair of boots only came into my life in the last month of 2018 but they’re still my number one item because I have found a pair of vegan leather boots that actually feel and look like real leather and don’t rub my feet. Plus they look amazing and are probably now the comfiest shows I own.)
THAT Topshop Satin Midi Skirt (This skirt has actually made me enjoy autumn/winter styling so much more. I have it in the red and the brown which are sadly sold out but there are lots of other colours available.)
ASOS Satchel Bag (This one is a little bit random. But my croc burgundy satchel bag from ASOS has been such a good styling tool for me during the last couple of summer months and during autumn/winter. I love it and it was a bargain.)
Beauty/Skincare
Glossier Milky Jelly Cleanser (I love this cleanser so much. It has not improved my skin by any great leaps and bounds but I love how it feels and smells and it’s the perfect non-offensive, easy cleanser for my morning routine. I’m on at least my third bottle and have a backup bottle waiting to go.)
The Ordinary Salicylic Acid (This is another one that I have backups for but, unlike the cleanser, this seriously has transformed my skin. A drop of this on any spots overnight reduces their appearance by at least 80% by the next morning and since putting it all over my face every night, any acne has been reduced so much.)
Too Faced Sweet Peach Eye Shadow Palette (I have loved wearing eyeshadow this year and this has been my go-to palette for everyday and more formal occasions. My favourite shades are Bellini, Puree and Luscious.)
Films
Call Me By Your Name (This film is everything I could ask for. It’s a little bit pretentious but in all the best ways and it never fails to make me feel emotional and inspired.)
Mamma Mia! Here We Go Again (I couldn’t include a post on 2018 without this film because I just adored it. It’s jam-packed with ABBA songs and without a doubt makes me feel good every time I watch it.)
Ladybird (I’ve watched this film upwards of 5 times this year- for someone who doesn't usually like watching a film more than once, this is A LOT. It’s relatable, hilarious and as easy to watch as much as it is thought-provoking. Plus it has Saoirse Ronan AND Timothee Chalamet starring in it, both of whom I love.)
Music
Rex Orange County (The music of Rex Orange County has soundtracked my year- as my Spotify Wrapped will tell you- and I could never get bored of his wonderful voice and lyrics. From the feel good songs to the ones that make me cry, I love them all.)
Mahalia (Spotify Wrapped will also assure you of my love for Mahalia. Her music always makes me feel like I can take on the world and I can’t wait to hear more from her in 2019.)
Jorja Smith (I’m late to the bandwagon with this one but I’ve fallen in love with Jorja Smith’s lyrics as much as I have with her voice this year.)
I could go on with more and more categories but I’ll stick with these for now. It was so difficult to limit each category to my top 3 but I can assure you that these really are the best of the best. Please do go out and consume some of this stuff, whatever it is you enjoy, because I can’t recommend all of it enough and I know I’ll be enjoying it all in 2019 just as much as I have in 2018.
I’d love to hear about your favourite stuff of 2018! Let me know in the comments or on social media, or link me to your posts/videos discussing your favourite things of 2018 as I’d love to read/watch them.
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